NEW YORK, NY, April 29, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home (OOH) media companies in the U.S., and the NYC Landmarks60 Alliance are pleased to announce today’s launch of Trivia Moments, a yearlong interactive, citywide competition leading up to the 60th anniversary of New York City’s Landmarks Law in 2025.
Beginning today, daily trivia questions about NYC history and sites will be displayed on digital displays located throughout the city's five boroughs, at MTA transit entrances, and inside subway stations.
New Yorkers who interact with Trivia Moments will scan dynamic QR codes present in the digital campaign to test their NYC knowledge and rack up points throughout the week after registering for an account. Top players will be featured on dynamic leaderboards displayed on digital screens throughout the city, including Times Square, with weekly winners receiving 7- days of free NYC Subway or Bus rides valued at $34.
“We’re honored to work alongside the NYC Landmarks60 Alliance on the Trivia Moments campaign,” said Jason Kuperman, Chief Product Experience Officer, OUTFRONT. ”While OUTFRONT works nationwide, we’re proud to be headquartered in New York City and content like Trivia Moments is intended to brighten peoples’ days and give us all the opportunity to appreciate the history and architecture of the great metropolis we call home.”
Barbaralee Diamonstein-Spielvogel with Jason Kuperman and Chad Schackelford from OutFront Media